Round up your best friends and do something really fun on February 13th – it’s Galentine’s Day! A concept introduced in a 2010 episode of NBC’s Parks and Recreation, this day devoted to celebrating the friendship between females couldn’t come at a better time. After all, why should Valentine’s Day get all the love? We here at Campbell’s Flowers think that there’s plenty to go around, and perhaps none more important than the love between friends.

Further, we think you should be sending your besties flowers for the occasion. Why not have something like our Rosy Glow Bouquet arrive on their desks at work or on the doorstep at home? The color palette is crucial here, as yellow is the color of friendship, and roses aren’t just for lovers.

Take the opportunity to show your friends how much you care this Galentine’s Day. You may even start a new tradition – a rotating dinner party each year, for instance – and your friends will certainly love you for it. What’s fun about a new modern holiday such as this one is that you get to invent it and put your own spin on it as you go through each year.